The best part? They’re only $1 apiece!
So, thanks to e.l.f. cosmetics, women can now experiment with makeup without going broke.
(…and they’re cheap enough, you can finally afford to have your favorite lip gloss, mascara, or powder everywhere… one in your car, one in your purse, one in your desk at work, and one at your makeup station at home!)
Choose from cool products like:
- A tone-correcting concealer …that covers dark eye circles, blemishes & redness
- A super glossy lip gloss …loaded with SPF
- A color protection nail lacquer …prevents nail yellowing, is chip resistant, and provides a glass shine
- An earth & water mascara duo …with a washable formula on one end of the wand and a waterproof formula on the other
Yep, each costs just one dollar!
They also offer lots of cool products for your nails (all still $1 apiece), makeup tools like brushes, applicators, sharpeners, etc. (most for just a buck apiece), and lots of fun makeup brushes as well as kits and gift sets (for $5 to $20).
In fact, the company claims that you can make up your entire face for just $12 …including all the tools!
Here’s an interesting video featuring some of e.l.f’s products and the reason for e.l.f’s success.
How Can Makeup Only Cost $1?
Before you go thinking this is a teen makeup line or that it’s just another brand of “cheap” cosmetics that can’t compare to the more expensive makeup lines on the market, consider this…
Just as there are “generic drugs” made which are identical to their high-cost name-brand medicines, there are also “generic makeups” made which are identical to their high-cost name-brand cosmetics.
The only difference is the amount of money spent on marketing the product. Period.
e.l.f. is a prime example of this theory. They are able to offer high quality makeup products at a very low price because of their…
…low overhead costs
…lack of advertising
Sometimes, word-of-mouth is the most effective form of advertising there is. Check out all the buzz!
In fact, Shamah, the company’s co-owner says that Eva Longoria, Hillary Duff, Alicia Keys, and Jamie Lynn DiScala are among the celebrities who’ve been known to “snatch a little e.l.f.” (see video below).
Who’s Behind e.l.f. Products?
Scott Vincent Borba (according to Oprah magazine, he’s responsible for Hard Candy’s cosmetics line and Neutrogena’s men’s line) and Joey Shamah.
Check out this video featuring Borba and Shamah.
For the record, there’s no animal testing, and only all-natural ingredients in all e.l.f. products.
Where To Get e.l.f. Products
Supposedly, e.l.f. makeup is available at Target, but I haven’t been able to find it at the two Target stores near me.
Luckily, they offer the same prices for the same products through their website as well. I’ve been eying their site for awhile
now, and I’ve noticed that they rotate back & forth between FREE and low-cost shipping.
PLUS, when you shop online, they even throw in an extra item for good measure… It’s all about first impressions and encouraging ladies to experiment and have FUN with makeup.
Here’s a great little video documentary on the e.l.f. makeup line.
Try ‘Em Out Online
So tell me, when was the last time you got something of quality for a buck? I know it’s been awhile since $10 got ME ten different products worth anything!
And just how much FUN are ya gonna have the day that package arrives in the mail …loaded with so many cool makeup products to try???
Check out e.l.f. products online.
…This is one time when a few bucks definitely can go a long way!